Continuing innovation is the key to organizations’ competitiveness in the business world. But how should you think about innovation? In what areas should you innovate? Using which tools? How should you incorporate it in other activities? The Technion Innovation Center leads you along the journey of the idea from beginning to its end, while initiating organizational processes, exposing you to tools and methods, academic knowledge, and connection to the academy, the government and many organizations within the industry.
The first and complicated step of the journey of an idea is to identify a need and focus the problem, in light of thecorporate vision and strategy. Accurate analyses of all problems’ aspects are based on broad knowledge base and proven methodologies as well as rich experience. An accurate analysis helps to clarify the challenge at hand and directs youto possible solutions which take into account all aspects, thus raising the chances of success.
Innovative idea must be creative as well as useful and applicable. Thus, the process of generating ideas to resolve a problem requires breakthrough creativity and flow of ideas, as well as more practical thinking. There are many methodologies for generating ideas, but theone selected must be the most appropriate for the organization, the nature of the problem looking for a solution, and the number of people involved in the process.
The flow of ideas requires careful appraisal by different criteria: relevancy to corporate strategy, the required degree of risk, R&D capabilities, marketing options and even a "gut feeling" - all of which may be relevant and should be examined systematically in order to decide between the good ideas that reached the final selection..
The idea has been selected, and a detailed business plan has been written, but its journey to application is still long: day-to-day constraints and shortage of resources, along with resistance to a change that innovation brings - all of which might stop the journey. Anticipating pitfalls when selecting the idea and preparing for them using proven tools ensures that innovation will not die at this stage.
Product or process, exploitative or exploratoryinnovation - during its application unexpected problems popup, requires creative and innovative solutions. The journey is completed with the arrival of the product to the end user, outside or within the organization. Innovation may also fail, but this too is not for in vain: an innovative organization perceives failure as a learning process, which enables it to improve, change and succeed in the next round. As with any journey, there is the adventure, challenges and hardships on the way, and the euphoria when successfully reaching the top.